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NXT Life

Industry Trends · August 30, 2026 · 8 min

America has an insurance literacy problem — and it is costing families

Most Americans cannot explain the difference between term and whole life, or what Medicare Part B actually covers. The cost of that confusion is measured in unprotected families.

America has an insurance literacy problem — and it is costing families

A recent industry survey found that fewer than one in three Americans can correctly identify what long-term care insurance covers. Nearly half believe Medicare will pay for extended nursing home stays. It will not. This gap between perception and reality leaves millions of families exposed to catastrophic financial risk.

Why clarity matters more than products

The solution is not more products. It is better education. When a family understands what a policy does, what it costs, and what it does not cover, they make better decisions. They keep their policies longer. They refer their friends.

At NXT, every advisor is trained to explain before they recommend. Our articles, calculators, and planning tools exist for the same reason: an informed client is a protected client.

The best policy is the one the client actually understands.

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